10 Super Easy Tricks for a Successful Marketing on Social Media
Keywords: effective social media marketing strategies, Google online marketing challenge
Meta description: One of the toughest Google online marketing challenge is to find effective social media marketing strategies and apply them to your website. Here’s how!
You’re probably already aware of the power of social media marketing for your website. You’re also already probably aware of what wonders it can do for your organic traffic as well. But most of the time, we face a dead end even in our most effective social media marketing strategies. We’ve already talked about the common social media marketing mistakes; now it’s time to answer them with quick and easily actionable tips that you can do without spending money on paid ads.
If you think we’re giving you just 10 super easy tips you can do yourself, think again! We’re giving you 10 tips for each of the top social media marketing platforms that you should really do to boost your brand awareness and increase sales!
Here is a list of super easy tips you can use to boost your social media marketing strategies across different platforms.
Facebook is still the leading social media platform in the world, boasting about 2 billion users. Maximizing the use of Facebook pages is one of the best and effective social media marketing strategies to implement for your business. It also offers the largest exposure for marketing big and small businesses alike. But did you know that you can boost your market with these simple steps? Here’s how you can reign supreme in your niche on Facebook social media advertising:
- Increase engagement
Facebook loves active engagement with users. Increasing participation in your Facebook business page will continuously engage your followers to stay tuned to your pages. It will also help Facebook promote your page better if ever you have paid Ads.
- Study your demographics
Facebook has tools that analyze the type of users that actively engage in your page. It is an excellent way of knowing if you are reaching the right target market and if you happen to attract users beyond your target market, you can start optimizing your posts to address the needs and preferences of a specific demographic. Through the Facebook tool, Facebook Insights, you will know the statistics according to age, gender, location, and more.
- Post at the right time
Who would have thought that the best times to post on Facebook are on Wednesdays and Tuesday at high noon? Yes! When people are tired and weary from the routine of work and school, they are highly engaged in social media during lunch hours. It is the best time to start posting especially if you are posting locally.
- Match the right media to your business
Be smart in choosing the right type of media for your business. Using How-to tips of non-food products are great ways to entice readers. But every how-to post you’re going to link should have it’s own unique image to attract the attention of users. How-to posts are also great if you do a video to help users as well.
- Always post fresh and relevant content
The downside to social media is that news today is old news an hour later. If you’re not up-to-date, you’re easily forgotten. Staying on top of the story and trend and matching these trends with relevant content or with content that gives newer insight into a particular trend will make your posts even more popular.
- Get your people to like, share, and interact on your page
Since you own a small business that you’d like to market. Have your employees like and follow your Facebook page. Get them to like and be active. A simple yes from one of your employees is a guaranteed way to have their friends take an interest in your page too.
- Hashtag it all the time
Choose the right hashtags. Before you make any of your own, add one that is already popular in your niche. You should also tag the locations you are in if you’re attending or you’re business is participating in an event in a different location.
- Keep up to date with the trend
As we’ve mentioned, staying on top of the trend and make posts that are related to what’s hot now is a sure shot. But make sure it is also relevant to your niche.
- Advocate diversity
In the modern day world, people love it when you embrace diversity. Don’t be racist, sexist, or just plain mean to people you don’t know. If you want your business to stand out, be a pillar of support to demographics that are also highly scrutinized.
- Optimize your page
This is one of the things most Facebook businesses forget. Optimize your Facebook page by choosing stellar photos for your cover and profile photo. Also, add a fun and exciting description that will highlight what your business does.
Although tweets have the shortest lifespan in any social media platform (each tweet eventually dies after 24 minutes), each tweet is highly marketable. Twitter is a great way of boosting brand awareness towards your website. It is also a very efficient and effective way to create buzz for your products and services.
- Make your profile tweetable
Tweets and posts aren’t the only things that are tweetable. Your profile should be too. Use great photos that show exactly what your business is all about. A tip that we can give is that you choose a stunning photo and add your logo to it.
- For small businesses or local businesses, using your logo as your profile picture is actually not that appealing since many users may not be aware of your business as of yet.
- For larger businesses, using a clean logo image is the right way to go. The logo shows that your twitter account is a legit business that people can look forward to checking out and visit.
- If you are an individual who is selling your services, you should use a clean, professional full headshot photo.
- Invest in stunning visuals
Don’t always focus on selling your product when you are on social media. The chances are that people will tag your tweets as irrelevant, and they don’t want to see any tweets from you in the future. Do this instead:
- Invest in amazing original photos and add a watermark of your business in each of them,
- Add a fun tweet along with your post,
- And, post them in other related social media platforms as well.
- Optimize your bio page
Like Facebook, you should know that your bio page is your defining figure. First impressions mean a lot and that goes for your profile picture, but if someone wants to get to know you better, you need to make sure they do. Optimize your Twitter bio page by adding the right image, cover photo, and description.
- Use the right hashtags
Always do your research when you add a hashtag to your tweets. Remember that you shouldn’t fill up your tweet is pure hashtags, it’s a real eyesore. Adding one or two hashtags are enough. You also should limit your mentions as well since it will certainly make your tweets quite messy, looking at all those blue linked words.
- Tweeting at the right time
Like Facebook, there is an ideal time where you can tweet. Different sources say various days if the week or various times of the day. Some would day in the middle of the week from 5-6pm, or early in the weekdays from 7-8 am. But one thing is for sure, the peak times when more people are on Twitter are when they are either going to or coming from work or school. These are times when you’re relaxed, and you’re looking for means of entertainment and Twitter happens to be the most entertaining.
The reason why Twitter gets the most engagements at these hours, unlike other social media platforms is that Twitter is full of entertainment and ‘high’ in gossip tweets. Facebook and Pinterest are filled with various topics, but Twitter is all about current news, updates, events, and what’s going on with your people. And when you’re looking to entertain yourself, Twitter is the go-to social platform.
Are you interested to know more tips for Twitter? Go our the second part of this post and learn the rest of the 10 actionable tips that you can do for your business on Twitter. We’re not going to stop there; we are also giving you one more awesome Twitter tip and 10 surprising ways you can boost your sales by using Pinterest. These are simple but highly effective social media marketing strategies that you can easily do yourself.
The Google online marketing challenge is not just about ranking in Google. What you may not know is that getting a good following and active engagement on your social media will help boost your page on Google search engine rankings. It’s also a great source of backlinking towards your posts.
What are you waiting for? Check out our part 2 for the 10 Super Easy Tricks for a Successful Marketing in Social Media. If you have other tips you’d like to share, we’d love to hear from you. Send us an email or leave a comment down below.