5 Reasons Why Google Love Responsive Web Design
Keywords:online marketing agency, content marketing agency
Meta description: Did you know that mobile compatibility helps boost your ranking? Know why responsive web design is so important and how you can make your site mobile friendly.
By 2018, 58% of searches are on mobile. Our gadgets are handy tools that give us practically everything we want and need. Based on a three-year research, it shows that users spend more time on their mobile devices searching on the internet than they do on their desktop. And what more can we ask for? If you want your website to go higher in the ranks, you need to make it mobile-friendly. And there are three ways of doing it: create a mobile version, use CMS or mobile plugins, or use responsive web design (RWD).
No matter which method you choose, they make the job done. You end up with optimized web pages that are light and suitable for mobile display. In 2015, Google released a new algorithm popularly known as ‘Mobilegeddon.’ Unlike Google Penguin that rewards websites that have excellent quality content by giving these sites a boost in ranking, Mobilegeddon does not. Instead, it penalized websites that are not optimized for mobile display and thus pushes them down the search engine ranks despite the quality content.
Quality content versus Mobile-friendly design?
It’s definitely mobile-friendliness here. With more and more websites keen on creating quality content, Google can easily replace a web page with great content but poor mobile display. Google is designed to prioritize user experience (UX), and if your posts or pages aren’t fit to be displayed on gadgets, it is easily dropped off the ranks.
What are the different ways to make a website mobile friendly?
As we’ve mentioned above, there are three ways of making your website mobile-friendly:
- Mobile Version or M-Version
The mobile version or the m-version of a website is technically the same as creating a lighter or a mini version of your website. Facebook is popularly known for this because it has an m-version of its site for cellphones with lower processors. If you go on any of your gadget’s browser and type in:
You will get this:
You will go to the mobile version of the website. It is ideal for such a large social media platform like Facebook. In fact, they didn’t just stop there. They also created Lite app versions of Facebook for all types of phones to have access to the World’s leading social media platform.
This dedicated mobile website version is a subdomain of your website making it a seemingly different identity that you need to manage separately.
You can either manually create a mobile version of your website (but this can be tedious and problematic) or convert your website with the use of conversion platforms like BMobilized (https://bmobilized.com/) or Duda Mobile (https://www.dudamobile.com/mobile-website).
|Perfectly optimized for mobile displayLight and very easy to load and very fast to implementAwesome for user experience on mobileCheaper to use||It’s like creating a different websiteManagement is separate from the actual websiteMeasuring statistics is also differentYou need to be abundant in using the canonical to prevent duplication of content|
- Popular CMS Plugins
Not all CMS platforms cater to mobile-friendly display. WordPress, Joomla, and Drupal are some of the sites that offer plugins, builders, or themes to make your website more mobile-friendly. All you have to do is either get or purchase the plugin, and you are pretty set to start designing the website fit for desktop and mobile display.
|Easy to useOverall cheaper to implementCustomized mobile design for different pagesQuick to implement||Tedious since you have to design each page individually to fit mobile displayTime consumingDesign limitationsMay not be compatible with installed site theme|
- Responsive web design
Much like a CMS mobile plugin, responsive media allows you to create different web pages without the need to develop a sub-domain. Responsive media automatically adjusts your website to the type of device used by the user.
In simpler words, your website enlarges or shrinks depending on what device a user is using. Most updated themes are already optimized for mobile display. It adjusts to the size of the screen from smartphones and tablets to notebooks and desktop screens.
|Easy to use, implement and manageSome are customizableVersatile because it works with all types of devicesLight on storage because it only uses the same URL||Not all themes are responsiveAdvertisement banners and other plugins may not be compatibleCan be costly|
Why is responsive web design Google approved?
Google is all about providing the best user experience. And one way to make sure that most websites would adhere to that mission, Google promotes mobile-friendly websites. But it’s not just about user experience; there are also other reasons why Google loves responsive media.
Here are the reasons why Google love responsive web design
- Website statistics are easier to track
Unlike creating a subdomain, it is so much easier to track your statistics by using RWD. RWD lets you use on one URL. With that, you can centralize all the traffic that you get from organic or paid traffic, mobile or desktop searches, and many more.
It also reduces the confusion when you’re trying to measure the performance of your website as a whole. It is where the problem with dedicated mobile sites come in. It can be quite messy to keep track of that actual traffic of your site if you have subdomains.
- On-site management expenses are lower
Since everything is in one place, you don’t have to worry about extra expenses in creating a subdomain. Though RWD can also cost you, the overall expenses are relatively cheaper since you are only managing a single site.
- You’re ahead of the competition
Did you know that most websites are still not mobile-optimized? That’s because not everyone knows Mobilegeddon yet. Only those who are up to speed with mobile-friendly designs know how to optimize a website for mobile display. And even if it’s already been years since this algorithm has been published, it is still mostly unused by about 40% of all websites.
- Increases your chances of ranking higher in Google search engines
Google will merit your website if it notices that you are using responsive web design. Though you have a subdomain for mobile display, Google will only rank your website on mobile searches and your main site on desktop searches.
With a responsive design, one page adjusts fully to the type of device used. And this is highly preferred by Google because it doesn’t have to go through two versions of your website and ranks it on its search engine.
- Less effort in optimizing your website
When you have a subdomain, every change you make to a webpage should also be made on the other version. RWD allows you to make changes, and it will automatically apply to the entire website. This makes changes variably easy to implement on your website.
How to make your website mobile friendly?
Some practices make it easier for your website to apply RWD
- Setting Media Queries
It is rather technical but quite easy to learn. This where you set images to adjust sizes by setting the maximum and minimum sizes. You can also set the ratio of your videos and images so that they will adapt properly depending on the device you’re using.
- User Testing for Mobile Compatibility
There are plenty of tools that measure the compatibility of your website like Peek (http://peek.usertesting.com/), or UserTesting.com (http://www.usertesting.com/) will help you pinpoint how you can improve your web design for mobile display.
- Reducing File Sizes and Using Flexible Texts
You don’t have to sacrifice image quality just to reduce the image size and make it mobile-friendly. You reduce the file sizes of your images but retain its pristine quality by using TinyPNG (tinypng.com), JPEGmini (https://www.jpegmini.com). You can also maximize the use of flexible text wrapping so that your texts will adjust to the size of the screen. It will increase in smaller screens appropriately.
Responsive web design or responsive media is one of the biggest players now in Google rankings. It is a must that you optimize your entire website for mobile display. Do you need more help in making sure that your website is Google-approved with the best RWD practices? CAll us today!