8 Mind Blowing Reasons You Need a Content Marketing Agency Today
You’ve probably already asked around what the internet can do for your business. You’ve probably heard about how great a website is for the growth of your business. But for some reason, you don’t really know what to do with a website and much less, what to put in it. Content marketing is the leading way of not just filling up your content. It is the best way to get users to visit your website. It’s pretty easy to get an online marketing agency to do the work for you, but how do you know you’re getting the right one. How do you know that you really need one in the first place?
If you search Google for the definition of content marketing, you get this:
Sounds complicated, right? Here’s a more simple way of putting it.
What is content marketing?
Content marketing is a strategy that uses different types of content like articles, images, and videos to gain attention towards a web page or site. It doesn’t directly promote or urge users to engage in a transaction but rather to attract interest to its product and services.
What is the primary purpose of content marketing?
The ultimate goal of content marketing is to get traffic to a web page or site with the hopes of a user making a paid purchase. The main idea behind content marketing is to create a space where users and online business owners (even site creators) can engage and exchange interest. Content marketing is not limited to content creation, and SEO. It is a complicated process that uses the content as the main product.
Can I do content marketing myself?
Of course, you can. Content marketing is relatively easy to learn. However, it is a struggle to master. Though anyone can learn content marketing, it is a volatile structure that is very hard to cope up with.
Why is content marketing important?
- Improves Visibility
One of the things that Google loves about a website is great content. With black hat SEO rising in the industry, Google was forced to create a smarter system that identifies websites with high-quality content. It is now the basis of how Google’s search engine rank system.
Not only does great content improve your rank, but it also enhances user experience. Better user experience leads to better user engagement. And with that results in improved visibility and traffic towards your website.
- Enhances Search Ranking.
As mentioned above, Google puts websites with great content higher in its search rankings. In 2012, Google launched its new algorithm called Penguin. It is a reward system that promotes websites with quality content and pushes low-quality sites down the ranks. This new algorithm allows websites with organic, high-quality content to receive better views resulting from a natural boost in search rankings.
- Boosts Reputation
If your website is a hub for quality content, then your website becomes a trusted center of information. If your site contains valuable content vital to the needs of online users, then you build confidence and trust towards your website and ultimately towards the products and services that you are offering.
- Increases Sales
We’ve already mentioned that the ultimate goal of content marketing is to (indirectly) encourage users to buy from you. And with great content, you can quickly increase your sales. Content marketing is all about playing multiple factors, from content to increase brand awareness and visibility to conversion. If done properly and effectively, content marketing will be your primary agent in driving sales.
- Helps SEO practices
SEO is one of the essential things that helps a website promote its content. Without SEO, your site won’t even catch the attention of Google. SEO is the core of your website, but content marketing is its highlight. It provides a shortcut for you to boost your SEO and drive traffic towards your website.
Reasons you need a content marketing agency
- Content defines your website
Most users online aren’t interested in spending money. They are either looking for information or entertainment. Content is a powerful tool that urges people to visit your website and take an interest in more than the information you are offering.
How many times do we have to tell you that…
“Google loves great content!”
One reason why you need a content management agency is that you need the right content for your website. Your website needs the proper content to define your website and what it is all about.
Google depends on the content to add value on your website, and without the right content, your website will never be able to rank in search engines.
- Proper content management
Most people think that content management is an easy task. It is one of the core factors that makes a website popular. Content management needs real effort and takes a lot of time. From content creation, promotion, and maintenance, you need someone to care for those pieces of posts that put value to your website.
- Expert advice
If you are new in creating content, you may not know that creating a post is not as easy as writing an article. You need to write about the right thing if you want your content to matter and to be seen. However, if you are largely unaware of what you’re doing or writing, no matter how valuable your content is. It is not going to be enough.
- Lesser risk and higher returns
Unlike other methods of marketing, content marketing is much cheaper. However, it is the one that drives most of the traffic to most websites. An online marketing agency knows what post will generate traffic, which content can drive sales, and when is the proper time to create a post. If you get a content marketing to do the bidding for you, you are guaranteed to get results faster than doing it yourself.
- Noticeable increase in lead conversion with less effort
Who would have thought that giving out tips or pieces of advice would encourage leads to purchase things that you’re offering? Conversions are vital to the growth of your website. Doing the task of creating content and marketing the content yourself is very time-consuming. Worst of all, you’re doing everything in an amateurish way. The time you spent learning how to do it yourself is time lost in making a profit or gaining more traffic towards your site. A content marketing agency will lessen the burden, make it easier for you to drive traffic towards your website, and even drive more sales with less effort.
- More affordable than doing it yourself
As we’ve mentioned in our previous point, the time you spend in learning is a wasted opportunity to generate traffic and income towards your website. Content marketing is more affordable than other marketing or advertising strategies out there because most of the avenues used to market your content are free. From holistic SEO practices, social media marketing and management, proper content creation and promotion are free.
- Secure the future of your website
Content is the best way to advertise your website. One of the most efficient means of boosting brand awareness is through content. Content guarantees better exposure since you are also providing valuable solutions to many user’s problems. A practical way of building a great future for your business’s online presence is by providing content that will help users, regardless of whether or not they convert to your website.
- Sure shot for backlinking opportunities
Only great content will get quality backlinks to your website. No one is willing to refer to a website that provides poor content. Every great and unique content will automatically let other websites recommend you to their followers.
No matter what type of website you are running, content management is essential to your online presence, especially if you are planning to monetize your content. For some, DIY management provides a smooth stream of profit on their website but for most who gets help from a content marketing agency soars in profit-making. Redefine your website the proper way with the right content. Why not give it a shot?