Using Colors Makes 30% More Users to Buy Product or Services

Using Colors Makes 30% More Users to Buy Product or Services

Part 2

Keywords: color psychology web design, best colors for websites

Meta description: Color Psychology web design will guarantee a 24% increase of site engagements if done right. Know the best colors for websites here to boost traffic and sales.

You’re probably thinking of what color or set of hues you’d like to use for your business, right? Hold on right there. Though we’ve already talked about the meanings behind colors, we only managed to talk about the different colors on the rainbow. Before you choose, here is the second part of our list of colors and their meanings. Here, we’re also going to talk about the best colors for websites, and which color combinations are best suitable for your business.

Let’s check it out!

  • Pink

Pink is a rather sexually-biased color. It is strongly linked to femininity, and subtle sensuality that is is one of the most popular colors used in the beauty industry. Pink promotes sensitivity making it a great brand color for skin care and children’s products (especially for little girls).

Pink as a means of advertisement is the preferred color for non-profit organizations or fund-raising events. Since pink is a color that signifies nurture, care, and warmth, you want people to have these feelings to urge them to join a good cause.

Pink represents:

  • Admiration
  • Sensitivity
  • Compassion
  • Love
  • Playfulness
  • Youth
  • Femininity
  • Nurture
  • Care
  • Warmth

This is one of the colors that is hard to pull of. Though it is easy for the fashion industry to work with this color, other industries may find it a struggle to use the color pink. However, you can completely change the message by choosing the right color you can match with the color pink. Scroll below to find out which colors will play well with pink.

Brand: Barbie, Cosmopolitan, Victoria’s Secret, Taco Bell

Industry best for: Beauty and Fashion, Children and Baby Products

  • Gray

Though gray is seemingly a very depressing color, you’d be surprised what gray can do to your label. Using the color gray in your label or brand logo may make it seem dull, dry, or utterly uninteresting overall. That’s because gray is a color that is quite unique yet subtle. It is the only color that represents a somewhat darker mood or emotions like:

  • Neutral
  • Quiet or Silence
  • Dullness
  • Gloom
  • Maturity
  • Subtlety
  • Balance

One of the primary characteristics of gray is its subtlety and its ability to bring balance to your brand or label. The unique feature of gray is that it tones down the intensity of powerful colors like red and yellow. Strong colors can be very overwhelming, but when paired with gray, these colors exude a new feeling of luxury and trendiness.

Gray (on its own) is dull, but it is the only color that not only brings balance to a color but also adds timelessness to a brand. Since gray is the result of mixing white and black, it is a color of stability, meaning it is an industrial color that can also be used throughout different industries and niches.

One more prominent use of gray is its metallic brother, silver. It gives off this trendy futuristic vibe that is very popular in the industrial business.

TIP: Gray is a timeless color. Even if it is correlated to negative emotions, it is very appealing since it brings a futuristic vibe towards a specific brand. We suggest that if you’re using a series of strong colors like mixing orange and red, pink and red, black and red, and the like, adding a hint of gray will create a smooth finish to your brand.

Brand: Forbes, Microsoft, Grey Goose Vodka, Converse, Versace

Industry best for: all industries if combined with other colors

  • Black

Who doesn’t use black? Among any of the colors in our list, black is the most used brand color on the planet. That’s because black is easily accessible, it is a powerful hue that bring about a mix of emotions both positive and negative. One of the most amusing characteristics of black as a brand color is that it attracts onlookers positively and negatively. This is a color that really makes the saying “bad publicity is still good publicity”.

Black is the absence of color. Still, we consider it a color nonetheless. It is a powerful hue that makes a label pop but at the same time brings finesse to a brand. It also represents:

  • Mystery
  • Strength
  • Power
  • Discipline
  • Elegance
  • Sexiness/ Sex Appeal
  • Authority
  • Modern
  • Dramatic

Black is the most versatile color in our list. Using it in your brand makes your label powerful and also quite intimidating (in a positive way). It also adds sophistication and simplicity to your brand label.

Brand: Adidas, Nike, New Balance, Chanel, Gucci, 

Industry best for: All industries

  • Brown

This down-to-earth color is literally the best way to convey a laid back feeling or emotion to a certain brand. It’s a color that is also quite easy to work with but also difficult to master. This is a comfort color that provides stability and simplicity to a certain brand.

Brown is a great complementary color. Like gray, it adds balance to a label, but unlike gray (as well) it gives a more frugal less sophisticated feel. But one primary characteristic often attributed to brown is strength. This is one reason why Brown is a color that is popular in industries that require labor, force, or power. Brown represents:

  • Natural
  • Frugality
  • Simplicity
  • Honesty
  • Comfort
  • Strength

Since brown is a comfort color, it is perfect in adding subtlety to your brand. When you are choosing a color that will add balance to warmer tones, brown is just the right hue for you. Remember though. Brown is also quite picky when it comes to choosing the right partner, never pair brown with other duller colors like gray. Or else your brand will certainly be a snoozefest.

Brand: Hershey’s, M&Ms, Hollister, Nescafe, Gloria Jeans

Industry best for: Construction, Cafes, Agriculture, Environment, Food (particularly related to chocolates)

Best Colors for Websites

Choosing the right color is a huge step to make to keep your audience engaged throughout your website experience. One of the best ways to make your website lovable enough to go browsing through are the colors of your choice. Color psychology web design features are often effective when you use the right color combination on your web pages. Here are some excellent colorful tips that you can apply any time.

Before we talk about these awesome color combinations, you need to know the following:

  1. It takes 50 milliseconds for a person to like or dislike the colors of your website. 
  2. Changing to a better color scheme can increase your total engagement to 24% according to research.
  3. 90% of first impressions are based on the colors of your website.
  4. Color is also the bearer of a brands personality.

Some colors are best fit for the food business while others are great for fashion, logistics, and other industries.

You can’t just work with one color alone. There’s absolutely no fun in that. But using the right color combination will really help your build awareness of your brand.

  • Orange, yellow, and red. These warm colors go together. Whether you combine the three of them or pairing any of these colors together would evoke the feeling of excitement. 
  • Pink, violet, and orange. These colors are fun and active. These colors work well for amusement businesses like playhouses or those businesses that run on fantasy.
  • Gray and warm or intense colors. This combination brings power and authority with the essence of a futuristic and sophisticated feel. It’s great for all types of businesses.
  • Black works with brighter colors but not with natural colors like green or brown. Using earthy tones with black will drag your website into a feeling of despair.
  • Pair two brighter colors with a balancing hue like silver, brown or gray. Using two powerful or intense colors abundantly in your website is overwhelming, so always use accents of two dominant colors instead.
  • Never forget to choose a background color. A background color like light gray, light yellow, or any pastel hues is great in setting an atmosphere.
  • Choosing monochromatic colors should always include a bright hue in a pool of similar colors. An example is using blue, always include a bright blue with a mix of pastel and darker tones. It will help set a good first impression on your website.
  • If you plan on using the rainbow color or a mix of more than four colors, use them minimally around your website like on the header, the footer or just the log of your website.

These are some helpful tips that color psychology web design choices can do to help boost engagements in your website. In fact, following these tips will help increase your conversions and lead to an increase in sales.

Choosing the best color for websites is a smart step in creating your brand and building it towards a popular trend.